Karayedar.pk
Project Overview
Introduction:
Karayedar.pk is a distinctive rental platform in Pakistan, streamlining the process for both landlords and tenants. Its standout feature is a donation system, where landlords can financially assist tenants in need, fostering a sense of community and making real estate more accessible and compassionate.
Project Duration:
June 2023 - August 2023
The problem:
This case study examines Karayedar.pk, a platform transforming Pakistan's real estate rental market. It focuses on its effectiveness in simplifying the rental process, enhancing landlord-tenant communication, and its unique donation feature to support tenants financially. The study aims to evaluate its impact and sustainability in the competitive real estate sector.
The goal:
To evaluate the effectiveness of Karayedar.pk in simplifying the rental process in Pakistan, enhancing landlord-tenant relationships, and assessing the impact of its donation feature on aiding tenants financially.
My role:
Product Designer | UX Engineer
Responsiblities:
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs. Further more developed this application.
Understanding
the user
- User Reserach
- Personas
- Problem Statements
- User journey maps
User research: summary
The user research summary indicates that Karayedar.pk significantly simplifies the rental process, while also enhancing landlord-tenant interactions. Users particularly value the platform's unique donation system, which allows landlords to financially assist tenants, fostering a stronger sense of community and empathy within the real estate market. This feature not only sets Karayedar.pk apart from its competitors but also contributes to its sustainable impact by making real estate more accessible to financially constrained tenants. Overall, the platform receives positive feedback for its user-friendly interface and innovative approach to addressing common challenges in the rental market.
User research: pain points
Complex Rental Process:
Users often find the traditional rental process in Pakistan to be complex and time-consuming, involving extensive paperwork and negotiations.
Limited Communication:
Lack of effective communication channels between landlords and tenants can lead to misunderstandings and disputes.
Financial Strain:
Many tenants face financial constraints, making it challenging to secure rental properties or meet their financial obligations.
Lack of Community Support:
The absence of a support system within the real estate market leaves tenants in need without assistance.
Persona : Sarah - The Busy Proffesional
Demographics:
Sarah is a 30-year-old marketing manager working in Lahore. She has a stable income and is in search of a rental apartment.
Goals and Needs:
Sarah values her time and convenience. She is looking for a rental platform that simplifies the process and offers a wide range of property options. Effective communication with landlords is crucial for her. She also appreciates financial assistance options, as she occasionally faces unexpected expenses.
Pain Points:
Sarah finds it challenging to navigate the rental market's complexity while juggling her demanding job. Limited communication with landlords often leads to misunderstandings. She worries about her budget and appreciates any support during financial constraints
How Karayedar.pk Helps:
Karayedar.pk provides Sarah with a user-friendly platform, efficient communication tools, and the option for landlords to offer financial help through donations, making her rental search smoother and more reliable.
Persona : Ali- The Student
Demographics:
Ali is a 22-year-old college student studying in Karachi. He relies on part-time work for his income and needs an affordable rental room close to his university.
Goals and Needs:
Ali is on a tight budget and needs an affordable place to stay near his university. He values simplicity and affordability in the rental process. Any financial assistance or community support is greatly appreciated.
Pain Points:
Ali struggles to find affordable and convenient rental options near his university. Limited financial resources make the rental search challenging. He also desires a supportive community to connect with.
How Karayedar.pk Helps:
Karayedar.pk offers Ali a platform to find budget-friendly rental options, and the donation system allows him to receive financial support from landlords in times of need. The sense of community on the platform helps him connect with fellow students and renters facing similar challenges
Tenant User Journey Map:
Landlord User Journey Map:
Realtor User Journey Map:
Starting
the design
- Low-fidelity Screens
- High-fidelity Screens
- Usability studies
Lo-Fi:
Hi-Fi:
Usability study: findings for Karayedar.pk
Overview:
The usability study was conducted to evaluate the user experience and overall effectiveness of Karayedar.pk, a unique rental platform in Pakistan. The study focused on the platform’s interface, the rental process, landlord-tenant communication, and the novel donation feature.
Methodology:
The usability study was conducted to evaluate the user experience and overall effectiveness of Karayedar.pk, a unique rental platform in Pakistan. The study focused on the platform’s interface, the rental process, landlord-tenant communication, and the novel donation feature.
• User Interviews: To gather qualitative insights.
• Task Analysis: Observing users as they navigated the platform.
• Surveys: For quantitative data.
• A/B Testing: To compare different interface designs.
Key Findings
User Interface and Navigation:
Users found the interface to be clean, intuitive, and user-friendly, allowing easy access to various features including the rental process and communication tools.
Rental Process Simplification:
The streamlined rental process was highly praised for its efficiency, notably reducing paperwork and saving significant time for both landlords and tenants.
Landlord-Tenant Communication:
The platform's built-in communication tools were valued for enhancing interactions, facilitating better understanding, and reducing potential misunderstandings or disputes.
Donation Feature:
The innovative donation feature received significant positive feedback. It was recognized for its social impact, enabling landlords to assist financially constrained tenants, thus fostering a stronger community spirit.
Financial Accessibility:
The donation feature was particularly appreciated by tenants, as it eased their financial burdens and made rental properties more accessible.
Community Support and Empathy:
Karayedar.pk was perceived as more than just a rental service; it was seen as a platform that actively fosters a sense of community and support among its users.
Accessibility and Inclusivity:
The platform was found to be generally accessible, with a few suggestions for further enhancements to better accommodate users with disabilities.
Refining
the design
- Mockups
- High-fidelity prototypes
Mockups:
Note:
Going Forward
- Takeaways
- NeXT steps
Takeaways
Impact:
- Community Empowerment: The donation system has been a significant step towards empowering financially constrained tenants, creating a more empathetic and supportive rental community.
- Market Differentiation: By integrating unique features like the donation system and focusing on user-friendly design, Karayedar.pk stands out in a competitive market.
- Increased User Satisfaction: The simplification of the rental process and improved landlord-tenant communication have likely contributed to increased user satisfaction and retention.
Next steps
- Enhancing Accessibility: Karayedar.pk will focus on integrating essential accessibility features such as screen reader compatibility, keyboard navigation, and color contrast. Regular testing and updates will ensure the platform remains accessible to all users.
- Promoting the Donation Feature: The platform will enhance awareness of its unique donation feature through targeted marketing and in-platform promotions, coupled with transparent reporting on the impact of these donations.
- User Engagement and Feedback: Karayedar.pk plans to continuously engage with its user base for feedback, aiding in platform refinement. Community-building features like forums may also be introduced to strengthen user connections.